Dr. Neil Hair

Wired magazine has done it again. I am consistently impressed with this publications ability to demonstrate it's finger on the pulse of modern tech society. I am also consistently confused by colleagues and students alike who often appear puzzled when I mention it to them as a legitimate source for information on post-modern consumerism. What I like above and beyond even Business 2.0 is its focus on the marketplace. Business 2.0 is also a must have magazine but tends to focus on non market related issued such as finance and general management. Marketing students take note – Wired Magazine is the way forward, it's also a damned good read. This time they've show cased the issue of Crowdsourcing. The British Times has also published an excellent article illustrating it's use through the originators [Jeff Howe] examples of stock photography and it's impact on a traditionally closed industry. Check his blog out at www.crowdsourcing.com for additional insights on this issue. Using the internet populace has the effects of dramatically reducing the costs of procuring stock photos whilst opening up the possibilities to the millions of amateur photographers who want to showcase their work. Check out my updated links section for other recommendations. For $30 a year and three subscriptions you can, as far as I'm concerned, get as close to bleeding edge understanding as possible.