Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Recommended texts posted

June 19th, 2006 | Category: Students

A list of recommended texts have now been posted under 'Links'. I'm a firm believer of purchasing useful texts that are fit for purpose. I am also a firm believer in freedom of choice. None of my courses require any one text although I do recommend the Gilligan and Wilson book to all of my students as this outlines the 5 Questions.

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