Putting it all together… Go LIVE please pt.3
So you've spent hours working on your site, its all spangly - what next? Some thoughts for you on preparing your overall image:
1. What about taking your site and building a CV offline around it? If for instance you've used a central graphic, why not use the same on your CV and build an image from this (such as call out boxes denoting aspects of your CV such as achievements and so on). Now granted, you're not a graphics design student, but remember you are a marketer so demonstrating your ability to innovatively market yourself is an important indicator to an employer.
2. Same goes for Business Cards and of course your email signature. Don't forget to add details of Skype and any IM programme you use (a technologically positive image ok?).
3. As you're graduating you really should now consider upgrading the look and feel of your social networking presence. I of course mean myspace.com or facebook.com. There is no reason why you cant incorporate aspects of your site within these. Again the reason? Personal branding that presents a consistent image. Thinking of showing a more personal you on these social networking sites? Do so by all means, but after you get the job.
4. Remember the purpose of all this, if you receive a compliment from a prospective - make clear it's purpose, you're a firm believer that if you're to market anything in this world, you'd better be able to market yourself. And then remember to thank them.
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Students may want to reconsider using myspace.com. It is getting more and more negative press lately. In one, at Virginia Commonwealth, some students posted death threats against a Professor’s dog on a myspace site, as a marketing exercise to gain popularity for a dog. They’re criminally charged. In another incident in Texas, some high school students created a fake posting of a real person — a teacher. They too are charged, and she is suing them for defamation.
This is just in the last week. ABC Primetime did a piece that was not favorable of myspace, as well. A high school student was harassed to the point of suicide.
I am a working journailst (an oxymoron, I know), and I never hear anything bad (yet) coming from Facebook.com.