What’s the point of the video’s?
A very intelligent friend recently proffered - so whats the point of the video's? Which made me think a little. Thankfully recent news comes to my rescue and manages to put it into perspective in a way that is much more eloquent then my own (hard to believe I hear you cry). The Times in the UK has recently written a great article on the use of video blogs as a means of enhancing ones own brand image. Granted, there needs to be a point to them (proof one owns more colours in ones wardrobe then plain old black for instance). But with free services such as youtube.com its simple and easy to get yourself out there. Students might want to think about electronic self made interviews. It's a well known fact that companies are increasingly looking at alternative sources of information to get a picture of what a potential employee looks like (watch out potential facebook entries!) why not take the fight to them? Take every opportunity to brand yourself. Get a third party view on what you've done and benchmark best practice.
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There are actually companies trying to make a go of personal branding as a business model in the "entry level" job marketing - namely my friends at www.careerspace.com