Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Form over Function!

Finally cell phone makers are starting to get it. The Times reports on the main finding of the 3GSM World Congress show in Barcelona – people prefer form over function. It's got to look and sound good if you're pulling it out of your bag in a club. We don't care so much what it does (it's a phone right?) as what it says about us. This I guess is one of the reasons why people were so unhappy with Apples first jaunt into this arena. There was nothing Ipodtastic about it! I still find myself strangely enamored with my year old HP, I've a couple of gig to store work related files, music, compressed (legally owned) dvd's. My latest project is to work on video casts that will hopefully bring new levels of functionality to blended approaches to teaching. Since all new phones will support video in one format or another, I figure the days of the talking head powerpoint might not be over just yet. And yes, these will be ipod video compatible..

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