Place Tagging
Ever heard of place-tagging? Living in America this is unlikely. Latest craze sweeping the UK and parts of Europe that could have dramatic implications on us poor marketers. Imagine being able to place a virtual note regarding a particular location, your favourite corner of a pub, the best fish fry in town, where Harry met Sally and so on, anywhere you want. Imagine being able to pick up these virtual notes on your cell phones. Enter the age of place-tagging. The technology has the potential to radically change the advertising landscape. It also has the ability to change social networking practices. Similar to 'toothing' in nature (the use of blue tooth to exchange details with others in a small space such as a bus, train or classroom) this could also be used to extend peoples circles. Really interested in a certain book? Place-tag it. The possibilities are practically endless. Especially if you can leave tags that identify your exact location using GPS technology, people with similar interests can find you. The Times has an excellent article on this.
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well until GPS becomes fashionable and cheap it is going to be a dream to place tag on a large scale.
what one can do now is use Google Maps and indicate prefrences and then use them in their blogs or emails.
You can also create a sort of web application at www.ning.com which will perfomr the same thing.
although not very well known is astep ahead of a blog but a step below a complete website.
i think this will be a nightmare for those that offer less than credible service or offer a crappy user experience because they will be exposed very quickly and on a very large scale.