Watch for Japanese Fat Fingers

Oh and one more thing, before reading yesterday's entry – make sure you're aware of 'fat finger syndrome'. http://business.timesonline.co.uk/article/0,,13133-1972872,00.html

Looking for Online Love?

Looking for love? As a Marketer, I've found it… 65% of all single Brits used an online dating agency last year. An industry worth £12million and expected to be worth £47million by 2008 – and…

AOL has lost the plot

Aol's lost the plot. Both of them. I read with interest that AOL has started a series of television ads in Europe. http://technology.timesonline.co.uk/article/0,,19509-1965095,00.html A viral marketing campaign which it intends to use to highlight the…

Taggers Become Marketers?

Taggers become marketers? It was interesting to read Sony's latest stealth marketing campaign involved graffiti. Perhaps this is the ultimate tactic of guerilla marketing. Hiring graffiti artists to work their warez on walls in major…