Dr. Neil Hair

Couldn't help but notice the continued debate with Sony's guerilla marketing activities. As if the company didn't have enough on its plate with its invasion of spyware on peoples pcs. What I find amusing is the backlash that's being experienced. I guess consumers (even urban nomads – interesting profiling mechanism by the way) aren't so easily amused with new ideas. Or perhaps they were amused for all of a few hours and then rejected the idea. Of course the real winner in all of this debate is Sony, it's better to be talked about and despised then not talked about at all and loved quietly.