Dr. Neil Hair

The Musings Of A Professor Of Marketing.

The power of the online Pound

It's official. Brits spend more online then any other European nation proving once and for all, that there is a market for US retail consumer goods manufacturers in 'blighty'. No excuse guys, step up and take your share of the £.

Here's another report on European Internet use which states British purchases out-number average US purchases by up to 33% pa.

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