RBJ Guerilla Marketing Paper

I've recently been asked to write a piece for the Rochester Business Journal on Small Business Guerilla Marketing activities. This coincides with recent updates to my Graduate Internet Marketing class for Winter Quarter, issues to be covered will include relationship marketing / CRM, blogging, email campaigns, and viral marketing. Watch this space for more details…

Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2005 – 2006, Dr Neil Hair. All rights reserved.